Welcome to the second edition of the HI-AI newsletter. For this week your gift is ‘The Ultimate AI Playbook’ ⬇️

1. Free AI Playbook: This is your complete AI starter guide

2. Top AI News: Will software engineer jobs become non relevant?

3. HI-AI Tool Board: New & best AI tools (Aug 19 - 25)

4. Mega Prompt: Marketing strategy super prompt

5. HI-AI Cheatsheet: 20 AI Tools For Video Generation

The AI Playbook: https://shorturl.at/msQtH

Canva Guide: https://shorturl.at/v8Sl7

What’s inside?

• Prompting frameworks

• Productivity prompts

• Top AI tools & uses

• Canva guidelines

• Sources to AI

• Canva apps

_{AI May Soon Replace Software Developers}

Matt Garman, who became CEO of AWS in June 2023, predicts that within about two years, most software developers may not be coding directly.

In a leaked recording of a fireside chat, Garman suggested that AI is changing the job description of software engineers, shifting their focus from coding to innovation and understanding customer needs.

These predictions highlight a potential significant shift in the software engineering field, where AI could handle much of the coding work, requiring developers to adapt their skills and focus more on high-level problem-solving and innovation

HI-AI Tool Board 💎

🟣 Best New AI Tool of the Week

AgentQL

AI-powered AgentQL helps you with data extraction and web automation.

🟣 Best AI Tool for Productivity

Paperguide

Paperguide is an AI powered platform that streamlines the research process.

🟣 Best AI Tool for Content Creation

MolyPix.AI

Want to create beautiful graphic designs? Just type a sentence, and our AI delivers exactly what you want—accurate text and perfect images!

🟣 Best Trending AI Tool of the Week

Hexus AI

Effortlessly create interactive product demos, videos, step-by-step guides, and more in minutes.

🟣 HI-AI Pick of the Week

Leap AI

Easy-to-use AI tools for writing blog posts, researching leads, generating assets, and more.

Using the Co-Star framework, create a marketing strategy for promoting a new product:

🟣Context:

You are a digital marketing strategist at a digital marketing agency that is known for its innovative and results-driven campaigns. Your task is to develop a comprehensive marketing strategy to promote a new product. This product is targeted towards young adults who are tech-savvy, highly engaged on social media, and appreciate modern and innovative solutions.

🟣Objective:

The main objective of this marketing strategy is to increase sales of the new product. The strategy should not only raise awareness about the product but also drive conversions by appealing directly to the interests and needs of the target audience.

🟣Style:

The style of the marketing materials and communications should be professional, yet innovative. The content should reflect a modern, cutting-edge feel that aligns with the digital-savvy nature of both your agency and the target audience. It should showcase the product's unique features and benefits in a visually appealing and interactive manner.

🟣Tone:

The tone of the marketing campaign should be persuasive and engaging. The content should captivate the audience’s attention quickly and keep them interested. It should convey enthusiasm for the product while remaining genuine and relatable, emphasizing how the product can improve or add value to the users' lives.

🟣Audience:

The primary audience for this product consists of young adults, ages 18-30. This demographic is highly active on social media, values authenticity, and is inclined towards products that offer innovation and convenience. They are responsive to visually driven content and interactive experiences.

🟣Response

Create a detailed plan that includes the following elements:

1. Social Media Channels: Focus on Instagram, TikTok, and YouTube to reach young adults. These platforms are popular among the target demographic and allow for highly visual and interactive content.

2. Content Types: Create a mix of short-form videos (TikTok, Instagram Reels), long-form videos (YouTube), infographics, and interactive stories. Leverage user-generated content and behind-the-scenes posts to build engagement.

3. Promotion Methods: Utilize influencer partnerships, targeted social media ads, and interactive campaigns such as contests and giveaways to promote the product and drive traffic.

4. Messaging and Positioning: Develop messaging that highlights the product’s innovation and how it improves the user’s lifestyle. Position it as trendy and essential for modern young adults.

5. Engagement Tactics: Use interactive Q&A sessions, live demos, and TikTok challenges to create buzz. Encourage customers to share their experiences with the product.

6. Call-to-Action (CTA): Use compelling CTAs like “Shop Now,” “Swipe Up for Exclusive Offers,” and “Join the Challenge” to drive immediate action.

7. Metrics and Evaluation: Track engagement rate, click-through rate, conversion rate, and sales growth. Regularly review metrics to optimize the campaign.